In 2023, I got to dive into a cool project – a 1xBet commercial with 9 Pandas Creative Agency.
It was a game-changer for me as an art director, overseeing a team of 20+ talented folks from various fields. The idea was rad – each letter doing its own thing, from soccer to cybersport.
From day one, I was hands-on, collaborating with the director to shape each letter's vibe, sort out camera moves, and steer the overall look. I had my hands full managing all the visuals – from character concepts to the final animations and shadings.
Budgets and time were tight, the usual commercial drill. So, not only did I get to flex my creative muscles, but I also aced the art of juggling priorities and squeezing the most out of every visual aspect. It's all about figuring what's crucial for the viewer and what you can toss aside without losing the wow factor.
This project? A crash course in creative hustle and getting things done – my kind of challenge.
It was a game-changer for me as an art director, overseeing a team of 20+ talented folks from various fields. The idea was rad – each letter doing its own thing, from soccer to cybersport.
From day one, I was hands-on, collaborating with the director to shape each letter's vibe, sort out camera moves, and steer the overall look. I had my hands full managing all the visuals – from character concepts to the final animations and shadings.
Budgets and time were tight, the usual commercial drill. So, not only did I get to flex my creative muscles, but I also aced the art of juggling priorities and squeezing the most out of every visual aspect. It's all about figuring what's crucial for the viewer and what you can toss aside without losing the wow factor.
This project? A crash course in creative hustle and getting things done – my kind of challenge.
Letters // 1xBet commercial
