In this project done for 1xbet the task was to conceptualized and led the design of a futuristic and dynamic racing track for the 1xBet commercial. The central concept of the track's design was the integration of the FIFA World Cup 2024 logo into the physical form of the track, with the infinity loop playing a key role in the final reveal.
The idea was to create a visually arresting, high-tech track that not only served as a racing platform but also incorporated an iconic global symbol. By aligning the camera at the climax of the commercial, the racetrack seamlessly transforms into the FIFA World Cup 2024 logo, reinforcing a connection to the excitement of the world's most celebrated football event.
The idea was to create a visually arresting, high-tech track that not only served as a racing platform but also incorporated an iconic global symbol. By aligning the camera at the climax of the commercial, the racetrack seamlessly transforms into the FIFA World Cup 2024 logo, reinforcing a connection to the excitement of the world's most celebrated football event.
1XBet x Fifa world cup Quatar
Final concept
Some layout options
Some layout options
Some layout options
Final key art #1
Final key art #2